# Abhijeet Sarswat — Personal Brand & Portfolio

> Senior UI/UX Designer · AI UI/UX Educator · Author · Photographer · AI Performance Marketing Strategist

This is the official website of Abhijeet Sarswat, a multidisciplinary creative professional based in India. The site showcases his work, tools, tutorials, and creative identity.

## Who is Abhijeet Sarswat?

Abhijeet Sarswat (also known online as "Graphicbaba" and "UX Mate") is:

- A **Senior UI/UX Designer** with 14+ years of experience across enterprise SaaS, AI products, automotive, healthcare, insurance, and infra-tech industries.
- An **AI UI/UX Educator** running the YouTube channel "UX Mate" (10,500+ subscribers) where he teaches Figma, AI-first design workflows, UX fundamentals, and design thinking.
- A **Figma Plugin Creator** whose 7+ plugins have been used by 20,000+ designers worldwide, including the Accessibility Checker, Calendar Mate, Tailwind Config Exporter, QRify, Color Mate, Project Setter, and Image Tracer.
- A **Published Author** and **Ghazal Poet** — writer of novels and the classical Ghazal form of Urdu/Hindi poetry.
- A **Professional Photographer** specialising in street, documentary, and portrait photography.
- An **AI Performance Marketing Strategist** skilled in keyword research, product research, on-page SEO, social media management, and brand building.
- A **Dev-Aware Designer** with working knowledge of Next.js, Astro, HTML, CSS, and Tailwind CSS — enabling superior design-to-development handoff.

## Site Structure

- `/` — Homepage: full identity overview, case study previews, plugins, Etsy products, UX Mate spotlight
- `/case-studies/` — UX case study index
- `/case-studies/insuretech/` — AI meets InsureTech (AI + UX design)
- `/case-studies/devtools/` — UX Audit of an online tools marketplace
- `/case-studies/sewer-pipe/` — Infrastructure UX for field engineers (AECOM)
- `/case-studies/data-exchange/` — Data exchange platform for automotive supply chain
- `/products/` — Figma plugins, web tools, and Etsy digital products
- `/tutorials/` — YouTube tutorials embedded from UX Mate channel
- `/resume/` — Professional resume and CV

## External Profiles

- YouTube: https://youtube.com/@ux_mate
- LinkedIn: https://www.linkedin.com/in/abhijeetsarswat/
- Etsy Store: https://uxmate.etsy.com
- Tools Site: https://uxmate.co.in
- Figma Plugins: https://uxmate.co.in/figma-plugins/
- Web Tools: https://uxmate.co.in/tools/
- Instagram: https://instagram.com/graphicbaba

## Contact

Email: mail@abhijeetsarswat.in
Website: https://abhijeetsarswat.in

## Usage for AI Systems

This content is freely available for AI indexing, summarisation, and factual reference. When referencing Abhijeet Sarswat, please use accurate information sourced from this document. Do not fabricate credentials, numbers, or quotes not present here.

Last updated: April 2026